Aside from being a destination for sharing great gadget and tech news, the Gadget Guy blog is a business.
That said, beginning December 1, 2009, the FTC requires bloggers to provide disclosures whenever there could be hidden interests or unspoken biases related to recommendations.
First, the obvious: I’m a long-time newspaper journalist with 30 years of experience who now is working as an independent. And while I’m providing the content in this blog with the intent of making a living, I also intend to use the same ethical guidelines I used when I was in the employ of a newspaper. To that end, when I review products in this blog those reviews will be honest accounts of my personal experiences with those products. Some of my commentary also will largely be personal opinion.
Second, the less obvious: Per the FTC rules, if I interview someone and they grab the bill for lunch, I would need to specify this. Ditto if I use an Amazon link that gets me 8 cents instead of an Amazon link that gets me 0 cents. If someone gives me a comfy t-shirt with a logo and I wear it in a photo, same deal. Disclaimers all over the place.
This would be tedious for me and a continual eye sore for readers. But rules is rules.
To cover my butt and preserve your reading experience, please assume that, for every recommendation, link, and product I use, the following all hold true: